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3 Reasons Why The Old Internet Marketing Rules Are Broken

By Lee McIntyre | January 24, 2008

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Spend any time on various internet marketing forums and plenty of people will tell you that email marketing is dead. They say that unsubscribe rates are at record highs and that spam filters are rampant.

And they’ll also tell you that it’s becoming almost impossible to profit from email marketing unless you have a giant list.

What a load of crazy talk!

Yes it’s becoming hard to profit from email marketing if you treat your list poorly, and if you’re still applying the same email marketing techniques that stopped being effective in 2003, then your revenue will probably be in freefall.

But if you roll with the punches and adapt with the times then it’s perfectly possible to make a huge online income with even the smallest email list, despite what the doom lords mights say.

3 reasons why the old email marketing rules are less effective than ever before…

1. Reverse Sweep Viral Marketing

Social media has meant that the internet gets more connected by the day. In the past, big name marketers with huge lists could blast their subscribers with offer after offer, but that doesn’t cut it any more.

Do that now and your bad rep will spread around the net like wildwire. The web is getting more connected and this type of email marketing is subsequently becoming less effective by the day.

2. Prospects are Becoming Tired and Jaded

One time only offers and pretend time limited discounts might have worked a few years ago, but these tactics are becoming less and less effective as time goes on. Not everyone has been exposed to these methods of course, and there are some niches where this still works.

But it’s certainly a fact that the tried and tested aggressive selling IM model is becoming more impotent by the day.

And here’s something else to think about.

While a pretend time sensitive countdown timer might have left an upset customer grumbling to themself five years ago, the widespread use of social media networks means that this customer is now just as likely to be grumbling to others….and this kind of bad vibe spreads (and that’s not good for business)

3. Web 2.0 Momentum means the days of just talking at your prospects are over

The really smart marketers are now finding out where their prospects hang out and then participating with them. You can still talk ‘at’ your customers of course, but if you want to make the deep connections that will lead to an increase in your profits then you need to start communicating ‘with’ them instead.

Don’t let anyone tell you that email marketing is slowly dying.

What’s actually in terminal decline is the old rules of the past, but if you’re prepared to ditch them and start giving instead of selling, then you just might notice that email marketing works after all…


About the author


Lee McIntyre is the founder of Aim Higher Marketing where he shows others how to use honest marketing to build profitable Internet businesses in record time.


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3 Responses to “3 Reasons Why The Old Internet Marketing Rules Are Broken”

  1. Brendan Says:
    January 24th, 2008 at 1:34 pm

    Lee, it is like the proverb of old, “It is better to give than receive.”

    You are a good example of giving first. You make no secret of the fact that you are in this for the money, but you give first.

    Brendan.

  2. Lee McIntyre Says:
    January 25th, 2008 at 1:24 am

    Hi Brendan

    Thanks for the comment!

    I am of course interested in making money, but teaching comes first, and money second.

    Lots of people find that hard to believe but that’s the same reason why when I left Law school I became a high school teacher rather than a well paid lawyer.

    What I do now is good though as I make money and teach at the same time!!

    Thanks for the comment. :)

    Lee McIntyre

  3. Work at Home in Your Pajamas - April 6, 2008 | Sarah Paine Says:
    April 6th, 2008 at 5:48 pm

    […] Truid presents 3 Reasons Why The Old Internet Marketing Rules Are Broken posted at Lee McIntyre’s Honest Marketing […]

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