Lee McIntyre’s Honest Marketing Blog

3 Reasons Why The Old Internet Marketing Rules Are Broken

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Spend any time on various internet marketing forums and plenty of people will tell you that email marketing is dead. They say that unsubscribe rates are at record highs and that spam filters are rampant.

And they’ll also tell you that it’s becoming almost impossible to profit from email marketing unless you have a giant list.

What a load of crazy talk!

Yes it’s becoming hard to profit from email marketing if you treat your list poorly, and if you’re still applying the same email marketing techniques that stopped being effective in 2003, then your revenue will probably be in freefall.

But if you roll with the punches and adapt with the times then it’s perfectly possible to make a huge online income with even the smallest email list, despite what the doom lords mights say.

3 reasons why the old email marketing rules are less effective than ever before…

1. Reverse Sweep Viral Marketing

Social media has meant that the internet gets more connected by the day. In the past, big name marketers with huge lists could blast their subscribers with offer after offer, but that doesn’t cut it any more.

Do that now and your bad rep will spread around the net like wildwire. The web is getting more connected and this type of email marketing is subsequently becoming less effective by the day.

2. Prospects are Becoming Tired and Jaded

One time only offers and pretend time limited discounts might have worked a few years ago, but these tactics are becoming less and less effective as time goes on. Not everyone has been exposed to these methods of course, and there are some niches where this still works.

But it’s certainly a fact that the tried and tested aggressive selling IM model is becoming more impotent by the day.

And here’s something else to think about.

While a pretend time sensitive countdown timer might have left an upset customer grumbling to themself five years ago, the widespread use of social media networks means that this customer is now just as likely to be grumbling to others….and this kind of bad vibe spreads (and that’s not good for business)

3. Web 2.0 Momentum means the days of just talking at your prospects are over

The really smart marketers are now finding out where their prospects hang out and then participating with them. You can still talk ‘at’ your customers of course, but if you want to make the deep connections that will lead to an increase in your profits then you need to start communicating ‘with’ them instead.

Don’t let anyone tell you that email marketing is slowly dying.

What’s actually in terminal decline is the old rules of the past, but if you’re prepared to ditch them and start giving instead of selling, then you just might notice that email marketing works after all…

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