601 Reasons To Celebrate and an End to the Super Launch

If you read my latest free ebook this week then you’ll have a pretty good idea of the background to my Internet Marketing business. I started in June 07 and then quit my full time teaching job in August 07, and haven’t looked back since.

I’ve done a lot in this time, but the creation of Standing Start Profits has been my proudest moment by far. There’s a real helpful energy in the forums, and nothing quite beats the glow that I get when I help out some of our members.

I love teaching, and Standing Start Profits has allowed me to teach to a huge audience each and every month.

Here’s what I find really interesting though…

I’m not going to name any names, but you might have come across the usual big hype Tuesday launches that seem to rain down each and every week.

If you’ve been involved in Internet Marketing for any length of time then it would be hard for you to avoid them!

You might be aware of how these things go. There’s a big pre launch, lots of JV partners promote with a bang, and then the product is pushed hard.

Usually most of the value is extracted during the first 10 days of launch, and two months later the balloon has been popped, and the hype deflates.

The point I’m making is that these jumbo product launches ARE a powerful way to gain momentum and get your product in front of lots of people in a short space of time.

But it’s often an unattainable model for many new marketers who have no contacts and who lack the know how, so it’s worth remembering that this isn’t the only model for success.

The launch of Standing Start Profits to my small list, and to the lists of a couple of select JV partners, was a quiet affair. Since then I’ve concentrated on delivering high quality content on the inside, coupled with some pretty nifty viral marketing.

Rather than slowly deflating like might happen after a big Tuesday launch, the site has actually grown strongly, and now word of mouth referrals are having a bumper effect upon the membership numbers we’re enjoying.

Yesterday we hit 601 members and 11,715 posts, and I couldn’t be happier. When I launched this site I had no idea if it would succeed or not, but it’s fair to say that its performance has far exceeded my expectations.

I launched Standing Start Profits with barely a whisper, and I certainly didn’t follow the traditional super launch model, yet the momentum continues to build.

If you’ve ever wanted to get a product out there, but felt that the typical IM product launch was out of your grasp, then don’t despair as the success of Standing Start Profits shows that even quiet launches can produce profits too.

And while a gentle hushed launch might only produce a small number of sales in the short term, they’re often a lot more sustainable in the long term.

I spent a long time thinking that the super launch model was the only game in town, but the more I see and do, the more I learn that this simply isn’t the case…

About the author
	Lee McIntyre is the founder of Aim Higher Marketing where he shows others how to use honest marketing to build profitable Internet businesses in record time. Subscribe to his newsletter now and receive $239.80 in valuable freebies just for giving it a try!…Visit LeeMcIntyreNewsletter.com now!

Last 5 posts by Lee McIntyre

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