Lee McIntyre went from overworked high school teacher to full time marketer in just 56 days. He is the founder of Aim Higher Marketing where he shows others how to use honest marketing to build profitable Internet businesses in record time.
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601 Reasons To Celebrate and an End to the Super Launch
By Lee McIntyre | January 21, 2008
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If you read my latest free ebook this week then you’ll have a pretty good idea of the background to my Internet Marketing business. I started in June 07 and then quit my full time teaching job in August 07, and haven’t looked back since.
I’ve done a lot in this time, but the creation of Standing Start Profits has been my proudest moment by far. There’s a real helpful energy in the forums, and nothing quite beats the glow that I get when I help out some of our members.
I love teaching, and Standing Start Profits has allowed me to teach to a huge audience each and every month.
Here’s what I find really interesting though…
I’m not going to name any names, but you might have come across the usual big hype Tuesday launches that seem to rain down each and every week.
If you’ve been involved in Internet Marketing for any length of time then it would be hard for you to avoid them!
You might be aware of how these things go. There’s a big pre launch, lots of JV partners promote with a bang, and then the product is pushed hard.
Usually most of the value is extracted during the first 10 days of launch, and two months later the balloon has been popped, and the hype deflates.
The point I’m making is that these jumbo product launches ARE a powerful way to gain momentum and get your product in front of lots of people in a short space of time.
But it’s often an unattainable model for many new marketers who have no contacts and who lack the know how, so it’s worth remembering that this isn’t the only model for success.
The launch of Standing Start Profits to my small list, and to the lists of a couple of select JV partners, was a quiet affair. Since then I’ve concentrated on delivering high quality content on the inside, coupled with some pretty nifty viral marketing.
Rather than slowly deflating like might happen after a big Tuesday launch, the site has actually grown strongly, and now word of mouth referrals are having a bumper effect upon the membership numbers we’re enjoying.
Yesterday we hit 601 members and 11,715 posts, and I couldn’t be happier. When I launched this site I had no idea if it would succeed or not, but it’s fair to say that its performance has far exceeded my expectations.
I launched Standing Start Profits with barely a whisper, and I certainly didn’t follow the traditional super launch model, yet the momentum continues to build.
If you’ve ever wanted to get a product out there, but felt that the typical IM product launch was out of your grasp, then don’t despair as the success of Standing Start Profits shows that even quiet launches can produce profits too.
And while a gentle hushed launch might only produce a small number of sales in the short term, they’re often a lot more sustainable in the long term.
I spent a long time thinking that the super launch model was the only game in town, but the more I see and do, the more I learn that this simply isn’t the case…
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Topics: Marketing Lessons |
January 22nd, 2008 at 12:48 am
A MASSIVE congradulations Lee!
You really do deserve it all. I’ve been a member since August 4th 2007, and I’ve enjoyed the whole place. The people on the forum are great and we all have a laugh from time to time.
That’s the sort of online community I like! In fact, you really do need to increase the price of the membership. The forum is worth that price alone! Plus, you also include videos, and marketing tools…Not to mention the bonuses!
Anyway, I think I’ll call it a day soon. I’ve been writing too many long posts on the forum for the past hour…
Thanks
Mark
January 22nd, 2008 at 2:40 pm
Hi Lee,
I have been following your path to success for the last few months and its very impressive what you have managed to achieve with your focus dedication and determination !.
Here is a suggestion, how about launching a special offer trial membership for your standing start profits website, with a reduced first month subscription. Statistics suggest that this is an excellent way to gain vast numbers of first time subscribers and therby boosting your monthly income !.
regards
David
January 22nd, 2008 at 3:01 pm
Hi David
Thanks for the compliments!
Good shout about the trial membership of Standing Start Profits, and this is something I’m considering strongly.
We’re relaunching soon, and a a trial offering is strong in my mind.
Thanks for the good tip!
Lee mcIntyre
January 25th, 2008 at 6:07 pm
[…] July 2007. I joined his site during pre-launch as member #11 and have seen it blossom to over 608 members as of […]