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Boomerang List Builder and Viral Marketing Gone Mad!

By Lee McIntyre | September 13, 2007

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Hit the play button above to find out why I’ve enjoyed playing with Boomerang List Builder so much.  This is a great piece of kit, which is sure to help you build a list fast!

>>> Click HERE to Find Out More <<<

Please leave your thoughts on the video below……I’d love to hear what you think!

Popularity: 6% [?]

Topics: Training Videos |

3 Responses to “Boomerang List Builder and Viral Marketing Gone Mad!”

  1. MJ Doyle Says:
    September 14th, 2007 at 2:17 am

    Hi Lee!

    The software looks great, but I’ve heard that “forced” opt-ins can really tick some people off and may lead to negative feedback on eBay. They figure the opt-in wasn’t “part of the deal.” What do you think–will customers get angry if they have to do this to open their book?

    Thanks,
    Marnie

  2. Lee McIntyre Says:
    September 14th, 2007 at 8:04 am

    Hi Marnie

    This is a good point, and I plan to blog about this at the weekend. I never force the optin, as I think it’s bad for business. When using this software, I have a workaround.

    When the user clicks the ‘register’ button it will take them to the opt in form. I will have an enticing optin box, and a link underneath saying ‘click here to get the code’.

    The user can opt in to get the code, or click the link. If the optin box is enticing enouth, most will decide to receive your newsletter.

    This way 80%+ will opt in, but you’re still not forcing those to join your list who don’t want to. You’re presenting choices to the user, and that has to be a good thing.

    Most people force the optin with the $7 script, but I bucked the trend and gave a link saying ‘click here if you don’t want to join my list’. Because the optin box was so delicious (!!) 90% still joined my list.

    As soon as I have a working example up I’ll post a blog post.

    What does everyone else think….

    Lee McIntyre

  3. Brian M* Says:
    September 22nd, 2007 at 2:14 am

    Lee, I bought Boomerang a little while ago, and I agree in principle about not forcing people to sign up. That may be true for Ebay, but if you have a report and people say they want it, I feel that they should be aware that it’s something want then there has to be a cost, even if it’s their email address.

    The other problem is that if people pay a small fee for the product be it a pdf or software, they can distribute that file around the World and you won’t build a list so quickly. I wouldn’t but you probably could lol.

    My two pennies. I’m probably wrong. I am in the camp that needs subscribers :-)

    Brian M*

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