As part of my Free Marketing Classroom course, Interns have to ghostwrite an entry for this blog.
They spend some time reading my posts and then try and write in my ‘voice’. They’re encouraged to try and use my expressions, and to imagine that it was me writing the content.
The resulting work has been pretty shocking (in a good way!)
Out of a sample of 20 ghostwritten posts 19 contained the word ‘cripes’. I don’t know where they got that from as I don’t say that on this blog do I?
17 contained the work ‘heck’.
11 had some mention of visiting the pub.
10 contained the work ‘crikey’.
8 talked about the Mancunian weather. 6 talked about drinking beer and eating lamb burgers.
4 talked about crisp sandwiches!
And 13 had the expression “cripes no!” at least twice.
Let me tell you now that reading 20 blog entries written in my voice is a pretty odd thing to do. I found myself agreeing with the posts and feeling as though I had written them myself.
It’s a bit disorientating too…
There were a couple of posts that I was SURE I’d written, although all the evidence was to the contrary!
And the slighly depressing (and exciting) thing is that many Interns do a better job of writing in my voice than I do! 
Anyway, I’m off to eat a crisp sandwich while watching a Manchester United DVD while drinking beer and complaining about the rain…
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{ 10 comments… read them below or add one }
Dang, that sounds like a damn fine evening. Except the rain.
But of course Lee!
While I didn’t mention much about the pub or that lamb burger, I did mention the famous… “Cripes!”
What I did forget to talk about was Man United, and for that I might have just failed that task!
(I’ll get it next time though!)
I doubt you’ll mention when you actually post one you had written, but if you do, then keep us posted.
Thanks
Mark
Thanks
Mark
Hi! You make me laugh!
By the way, can we have the week 3 prior watching a Manchester United DVD while drinking beer and complaining about the rain?
You see I am a good ghostwriter, I deserve the week 3. I hope you are laughing now, but I am serious about week 3.
Regards
Michaela
Excellent,
Mix these up and you have Some new long tail keywords that’ll become exclusive to Lee McIntryre.
Reading this has made me hungry,
I’m off for a Cripes Sandwich !
Lee,
You’re Number One on Google !
Search:
“Internet marketing Cripes no”
The conundrum you present is that this post about interns doing your ghost writing may actually have been written by an intern. How does that cook your noodle?
Geoff
I stuck in a ‘cripes’, mentioned the rain and Manchester United
I think you have to be careful to get the Lee phrase density right though or it would look overdone
Okay, crikey that was FUNNY.
Hi Lee,
I guess something we didn’t notice the word that we use so often but in the eyes of other people, it is so obvious.
Hi Lee,
A little oddity in the article-writing task (#9 I think). You must want us to write ‘For this task I wrote x articles’, not refer to resource boxes again?
Otherwise, once I had got my head round some new stuff in week one (trouble with notepad, oddly, – it is sweet now) I have found this very interesting to do, and have learned loads.
There’s no substitute for practice, and with this much pracice, we’ll all be nigh perfect!
Lovely to read posts from others.
