Lee McIntyre’s Honest Marketing Blog

Establish Your Expertise And Profit

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If you’re in the business of authoring and selling information online, then it’s crucial that you take the time to establish your expertise to your potential customers.

If you’re selling information on how to become a world class chef in 21 days, then people want to know that you yourself are already a chef of world renown. If you’re selling information on how to become a profitable blogger, then go out of your way to demonstrate to your potential market that you own blogs that pull in the cash.

After all, if you’re selling information telling someone how to do something, what do you think would happen to your sales figures if people didn’t believe that you were an authority on the topic at hand?

I mean, would you buy a book on dating advice from the lonely guy sat in the corner at a party?!

Establishing your expertise and give people a reason to buy the information from you, and not a competitor, and your conversions will increase.

In every niche market where I operate, whether it’s classroom management or school teaching resources, I’m always taking the time to ensure that my target market know that I’m an authority on the topic at hand.

I do the same in the marketing niche of course, and estblishing my expertise has been one of the cornerstones of my online success.

Auction Profits Unleashed is a book about how to sell low value digital products on eBay, and then profit massively at the backend by building a super responsive list, and then exposing your subscribers to a suductive time limited offer.

The screenshot below showed the profits of this process in the teaching niche, and this helped to instantly establish my expertise on the topic, leading to an increase in sales.

The picture below shows my Paypal earnings as a result of my newsletter in November, and this helped to establish my authority on the topic of email marketing, which led to a boost in sales for Mailing Lists Unleashed.

If you’re selling ‘how to’ information online then take a second to think about the steps you could take to establish your expertise.

Maybe you could get a well know authority figure in your niche to review your product? Maybe you could offer to write articles in a well known trade journal? Maybe you could show proof of the product in action, and the results that it brings?

Whatever niche you operate in, and whatever type of how to information that you sell, take the time to establish your authority on the topic at hand and you’ll enjoy higher profits as a result.

So what do you currently do to establish your expertise online? Whatever strategies you use, I’d love to hear about them in the comments below…

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