If you’re in the business of authoring and selling information online, then it’s crucial that you take the time to establish your expertise to your potential customers.
If you’re selling information on how to become a world class chef in 21 days, then people want to know that you yourself are already a chef of world renown. If you’re selling information on how to become a profitable blogger, then go out of your way to demonstrate to your potential market that you own blogs that pull in the cash.
After all, if you’re selling information telling someone how to do something, what do you think would happen to your sales figures if people didn’t believe that you were an authority on the topic at hand?
I mean, would you buy a book on dating advice from the lonely guy sat in the corner at a party?!
Establishing your expertise and give people a reason to buy the information from you, and not a competitor, and your conversions will increase.
In every niche market where I operate, whether it’s classroom management or school teaching resources, I’m always taking the time to ensure that my target market know that I’m an authority on the topic at hand.
I do the same in the marketing niche of course, and estblishing my expertise has been one of the cornerstones of my online success.
Auction Profits Unleashed is a book about how to sell low value digital products on eBay, and then profit massively at the backend by building a super responsive list, and then exposing your subscribers to a suductive time limited offer.
The screenshot below showed the profits of this process in the teaching niche, and this helped to instantly establish my expertise on the topic, leading to an increase in sales.
The picture below shows my Paypal earnings as a result of my newsletter in November, and this helped to establish my authority on the topic of email marketing, which led to a boost in sales for Mailing Lists Unleashed.
If you’re selling ‘how to’ information online then take a second to think about the steps you could take to establish your expertise.
Maybe you could get a well know authority figure in your niche to review your product? Maybe you could offer to write articles in a well known trade journal? Maybe you could show proof of the product in action, and the results that it brings?
Whatever niche you operate in, and whatever type of how to information that you sell, take the time to establish your authority on the topic at hand and you’ll enjoy higher profits as a result.
So what do you currently do to establish your expertise online? Whatever strategies you use, I’d love to hear about them in the comments below…
About the author | |
 | Lee McIntyre is the founder of Aim Higher Marketing where he shows others how to use honest marketing to build profitable Internet businesses in record time. Subscribe to his newsletter now and receive $239.80 in valuable freebies just for giving it a try!…Visit LeeMcIntyreNewsletter.com now! |
Last 5 posts by Lee McIntyre
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Lee McIntyre went from overworked high school teacher to full time marketer in just 56 days from scratch. He is the founder of Get More Momentum where he shows others how to use honest marketing to build profitable Internet businesses in record time.
{ 2 comments… read them below or add one }
Lee,
Good post!
What I like to use in my niche marketing is something I learned from John Reese’s BIG launch back in 2004 (Traffic Secrets).
The power of “social proof”.
If you continually have people say how wonderful you are, and how dead-on your information is, then those who go to your websites or read your blog posts view you as an expert.
Testimonials, and blog comments do wonders to build your credibility and being viewed as an expert in your niche.
All the best,
Brian Jinks
Thanks for the comment Brian.
You’re right that social proof is a powerful part of the sales process, and it’s interesting that you mention blog comments.
I’ve been teaching people for a while that one of the fastest ways to be seen as an expert on an issue in a niche market is to write a blog and get encourage others to comment.
I know from first hand experience of the teaching niche just how powerful an authority blog full of comments can be.
Thanks for the great comment!
Lee McIntyre