Lee McIntyre’s Honest Marketing Blog

Have You Ever Hit A Brick Wall?

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Do you sometimes struggle to find new ideas for creating products? Have you ever hit a brick wall when trying to think of new things to write about?

If this ever happens to me, I take a step back, take a deep breath, make a crisp sandwich and dive into the Social Networking Sites to find out what the latest hot topics are!

I go to Sphinn, Digg, Stumbleupon, Technorati, Delicious etc. and take a look at the most popular articles in the subjects that I’m interested in.

In a short while, I have more fresh new ideas buzzing about in my brain than you can shake a stick at!

Other fantastic places to collect ideas from are forums. Take a quick visit to your favourite forums and find out what people are searching for or need help with. A lot of new ideas can be gleaned from these places.

After a taking a look at my favourite Forums today, I can see that some folks are searching for help with their Wordpress blogs, some want help with their salespages, others would like to know where they can find eBay About Me Page templates and another wants to know how to put an opt-in form on their eBay About Me Page.

So, after a quick five minute search my brain is buzzing full of ideas for creating products that will help these people out!

I could create a Wordpress video tutorial, a report about creating salespages, create some About Me Page templates , a video tutorial about how to insert an opt-in form into your About Me Page.

You can really create something of value out of these ideas!

These new creations could be given away in exchange for names and email addresses to build up your opt-in list. You could also offer them for free to your subscribers by including them in your email newsletter marketing with giveaway rights to make them go viral.

You could put a download link for your new creation on your site, and this will help you to build a fantastic relationship with your website visitors and ultimately turn them into subscribers.

You’re then giving great value to your subscribers and site visitors and above all, gaining their trust, which is crucial.

So the next time you hit a brick wall and you just can’t come up with anything to write about…or you have run out of ideas and can’t think…take a break from what you are trying to do and take a look at the Social Networking Sites and your favourite Forums.

And if that doesn’t work I always find that a short lunch break with a crisp sandwich works wonders!

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