Lee McIntyre went from overworked high school teacher to full time marketer in just 56 days. He is the founder of Aim Higher Marketing where he shows others how to use honest marketing to build profitable Internet businesses in record time.
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How Unique Youtube Marketing Ideas Boosted My Profits
By Lee McIntyre | June 28, 2007
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I wanted to share with you a very valuable marketing technique that I’ve been testing recently. The results are still coming in, but what I’ve seen so far has shown me that this technique is an incredibly powerful way to drive more traffic, gain higher conversions and more subscribers.
But first you have to promise that you will absorb the information I’m sharing. Just because I’m sharing this on my blog for free doesn’t mean it has no value. It does, and the smart cookies out there are going to be testing this for themselves very soon.
Okay, I came up with this technique while selling a $97 dollar product in the education niche. When the customer purchases and heads to the download page they find a video I installed directly underneath a headline congratulating them on their purchase.
The video congratulates them on their purchase and quickly explains the benefits that they, as customers, could expect to receive. The message was congratulatory in tone and left the person watching in doubt that they had a great deal.
In the video I also encouraged the customer to opt in below, and this had a huge impact on the numbers of customers signing up to my newsletter from the download page. It was very high before but now it’s just short of 100%.
But here’s where this traffic tactic gets interesting. You see, I didn’t host the video myself. In fact, I uploaded it to Youtube so that anyone could view it.
And, as you probably know, when you upload a video to Youtube you get to put a link into the description box which appears next to where the video plays.
Here I put a link to the sales page of the product. And the effects of this were off the chart!
Think about it for a second. You’re stumbling around Youtube one day and see this video with a guy telling everyone what a great purchase they’ve just made and how they have got their hands upon the best set of educational resources imaginable.
Now, this is going to peak the interest of the guy watching on Youtube. I know that if I saw a video like this it would make me super curious as to what the people on the inside were about to download.
People are naturally curious beings. And if you can poke their curiosity by giving them a little taste of what they might be about to receive then you can generate some stellar results.
In the teaching niche where I tested this I got more clickthroughs from that Youtube video than any other I’ve produced. And not only that. I got more conversions too.
More and more people are going to be looking at Youtube and video marketing in the coming years as internet connections speeds get faster. And if you experiment, and play around with different ideas, then you have a chance to give yourself a real edge over the competition as this exciting medium become more prevalent.
This litter video marketing technique not only increased my subscriber rate, but it also increased my traffic and my sales too. And the video only took about ten minutes to make.
If you have any questions or comments I’d love to hear them. Just hit the comment button below and I’ll get back to you right away.
Now get out there and start experimenting with video marketing!
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Topics: Marketing Lessons |
July 13th, 2007 at 9:28 pm
Hi Lee,
Just catching up with your blog.
I loved your Auction Profits unleashed and have adapted some of your ideas already.
Keep up the good work m8, catch you soon.
Regards,
Mick
July 15th, 2007 at 9:49 pm
Hi Mick
Thanks for the comments. I LOVE it when people leave feedback like this. And it’s even better when the person has already taken action!
Keep it up and let me know if you need anything
Lee McIntyre
August 25th, 2007 at 8:29 pm
This article was intriguing to me.
I own the rights to some special books which show young adults how they can get a college degre, masters and a PhD for $6,000 to $12,000.
Your article has givn me a most valuable lead.
Additinal suggestons to a newbie would be most appreciated.