One advantage physical products offer (a truly vital advantage in my opinion) is, they allow you to take your customer “off-line” and market to them independent from the Internet.

The advantage? You get a physical address and contact information, and you can market directly to them via mail, or send them a surprise gift, and that adds an element of intimacy that you can’t get with strictly digital products.

Lastly, adding a companion physical product to a digital product (like a cool laminated chart to calculate something you discuss in your digital product, etc.) can help you build a real presence to a customer, and build relationships.

I personally prefer combining digital with physical, if it makes sense to do that.

Cheers.

John

I am really interested in doing a joint venture with someone who is not interested in ripping me off. Since my products are electronic, they make it easy.

I wrote an ebook called The Revolutionary Internet Marketing System – which automatically markets your products to people based on the links they click on. This converts them to buyers quickly.

Electornic products are great for easy downloads, physical products work great for the older generation.

Thanks

Brian

…If only I could receive 17 reples to a short post like that! Off to the content creation board I think!

Thanks
Mark

I make a quick post using the good old Wordpress timestamp, take the weekend off, and then I return to 17 replies.

Blimey!

I’m just reading through them now before I reply and THANK YOU to everyone who has taken the time to comment. It’s hugely appreciated!

Lee McIntyre

Interesting Question.. Personally, I like digital products way more than physical ones not just because of instant access (which is very important) but also because they are so much easier to access and maintain.

As someone who carries their laptop everywhere… all I have to do is carry a small laptop to access 100’s of books, videos and such from anywhere and everywhere..That sounds a lot better than grabbing a book to somewhere only to realize that wasn’t the one you wanted to read.

But that’s just me…I rarely buy physical info products unless it’s a textbook or I can’t find it in the library.

Rigdha

P.S. The new design is very cool btw.

Great question! In general, I usually MUCH prefer physical products to digital products.

I don’t mind waiting a week or two to receive a physical product in the mail, but what does factor into my buying decision is how reasonable the shipping and handling charges are.

For example, since I live in Canada sometimes there will be a reasonable shipping charge within the US, but a MUCH more expensive charge for shipping to Canada. In cases like that, I usually won’t purchase the physical product, unless it is an item that I REALLY want.

Jit

If it’s a kit where there are lots of videos, audios, and text, I’d wait for them to arrive in the mail

Yes the shipping time will make me more likely not to buy because I want to apply the information now.

But on the other, a physical product will make me value it more. As I buy less physical product, It will not be loss among my many IM products.

Hope this comment helps!

John Tan

To be honest with you, 80% of the time, if I have purchased an ebook or something like this, I do like to download it so it can be read right away. There is a company that I have purchased from in the past that gives a download with a physical product of the download, so that gives the best of both worlds in my opinion.

As for video’s I would much rather wait for them to arrive in the post as I feel there is more value to the product.

regards, Paul D.