The Best $137 I Have Ever Spent!

by Lee McIntyre on February 4, 2008

The day before the launch of Project New Web and I was sat uploading the zip files to my server and I had a massive panic. I hadn’t realised until that point, but the whole package was 230 MB of original content, and I suddenly became aware that having a LOT of people downloading this huge package in a short space of time might cause me a problem or two!

I spoke to my host, and outlined my sales and traffic projections, and they were pretty much in agreement that the server wouldn’t be able to cope with the amount of traffic coming their way.

They were pretty blunt about it to be honest, and basically told me that the whole thing would melt very fast indeed if I had 100 people downloading 230 MB worth of content at the same time, together with 6,000+ unique visitors hitting my sales page inside just a few hours.

Luckily I was able to pay $137 and hire a brand new super server to take the weight of the downloads. The sales page stayed where it was, and the downloads were all hastily moved to the platinum service.

Thankfully everything went well, and the server was super fast throughout and no problems were reported. I’m glad though that I thought about this issue in advance, as otherwise I’d have 12 JV partners and 100s of customers all sending me angry emails right about now…

And I would probably have lost a bit more hair too!

Has anyone else had server problems at inconvenient times? And what did you do to minimise the disruption? Let me know in the comments below…


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Lee McIntyre is the founder of Aim Higher Marketing where he shows others how to use honest marketing to build profitable Internet businesses in record time.


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{ 4 comments… read them below or add one }

1 Mark McWilliams February 5, 2008 at 12:58 am

If only I could think of having a server meltdown! :mrgreen:

Some people won’t bother thinking about this until they see problem during the launch and emails arriving left right and center!

Glad you thought ahead though and were able to do something about it… :grin:

Thanks
Mark

2 Brendan February 5, 2008 at 2:53 am

Was the $137 a once-off fee, monthly or annual? As a matter of interest, what percentage of your gross sales is spent on hosting? You can ignore my question if you like, I am just curious. Perhaps it would make a good newsletter item for subscribers – the cost of making money…

3 Lee McIntyre February 5, 2008 at 10:10 am

Good questions Brendan!

Okay let’s see…

My normal hostings = $89 month
Extra hosting = $137 (one off for one month)

(will probably now just upgrade the normal hosting)

Audio Transcriptions = $360
Aweber = $20
Audio file clean up = $100
Ecovers = $67
Sales letter = 5 days

I think that’s everything for this launch but I might be mistaken.

The reason I went for the extra server is because they couldn’t guarantee they could upgrade the existing server in time.

Going forward I’ll just get one super big server I think.

Lee McIntyre

4 prekybininkas February 22, 2008 at 3:47 am

Hey, Lee,

What do you mean by writing :

Audio Transcriptions = $360
Aweber = $20
Audio file clean up = $100

what are these things and what are they for ?

(maybe these are weird questions, but I am new in this bussiness world, so I’m asking you for help by explaining things :)

Thank you..

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