Lee McIntyre’s Honest Marketing Blog

The Fallout From My Latest Free Viral eBook

If you're new here, you may want to subscribe to my RSS feed. You can also sign up for my extremely popular FREE newsletter by clicking HERE. Thanks for visiting!

Well, it’s certainly been a busy few days!  Two days ago I released my latest report, 500 Dollars Only, and I gave it away for free.

At first glance this might seem like a crazy decision, but there are plenty of benefits in giving away a free report in this way.  And the benefits can be lucrative too!

In just a couple of days I’ve added 600 new subscribers to my list, and I’ve sold just under $900 worth of information products. 

In fact, the benfits from giving away an book like this go way deeper than the front end income too….

1) My current subscribers become more satisfied with the service I provide making them more likely to buy products from me in the future.

2) I gain new subscribers who are now more likely to buy my products in the future.

3) My list becomes bigger making it easier to negotiate big discounts off popular products, meaning my subscribers become even more happy.

4) Some people bought resell rights to the 500 Dollars Only and sent it their email lists.  This means even more backend income, and more subscribers as the free ebook becomes viral.

5) More people become aware of who I am, and how I like to market.  This helps build my ‘brand’ and makes future projects easier to achieve.

And there are many more benefits too!

If you have existing products to sell, and you’re wondering how to drive traffic to them, then you should seriously consider creating a free ebook.  Giving great content for free in this way can often be even more lucrative than if you sold the book as a standalone project.

If you try and give good content first, then the process of selling really does become much less difficult.  If you want a quick and easy way to boost your online business then go away and create a free report now.

The impact upon your business could be huge!

Popularity: 7% [?]