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I have to apologise for the lack of posts over the past week. I’ve actually been pretty unwell on and off for two weeks now, but finally think I have it beat.
I had what I would call a bad case of the flu, yet what some girls who I know would call ‘man flu’!
Either way it wasn’t pretty, and it’s even worse knowing that you’re stuck in bed when you have a business empire to nurture.
Even though I’ve been unable to do much over the last two weeks, and even though the work has subsequently piled up, it’s been FANTASTIC for my business.
For many months now I’ve been telling people they need to have systems in their business. I’ve been telling people they need to create scale and leverage by making sure the whole business isn’t always dependent on them.
Sadly it seems I haven’t been the best at taking my own advice, though that’s all about to change.
When I was in bed feeling sorry for myself I wondered what would happen if I was unable to work for six months of longer.
I have systems in place to drive daily traffic and so sales would continue to be made. But is that enough?
New products wouldn’t be created, research wouldn’t be conducted, JVs wouldn’t be struck, and so the business would lose a little momentum each and every day.
Even though I have lots of systems in place enabling me to drive traffic daily, this isn’t enough to deal with what would happen if I ever had to remove myself from the business.
Here’s the question I’ve been asking myself over the last few days…
“Do I have a business or do I have a job?”
Well if I owned a business all aspects of our work should be able to function without me. Yes I might add value to our operations, but the function of the business shouldn’t be wholly dependent on me.
Sadly this isn’t the case, and if I was unable to work tomorrow I wouldn’t have the systems in place to allow for the business to continue to function and it would die a slow and painful death.
I don’t feel too bad about this though since 99.9% of the Internet businesses out there are exactly the same. But since when should any of us ever be happy with achieving the norm?
I have a long standing goal for my business which I haven’t shared with anyone before.
By the end of 2008 I want the business to be making a NET PROFIT each month of $40,000 or more. And I want this to happen day in, day out, even if I’m sat on a beach for three months or longer.
My recent illness has given me a slap and made me realise that this won’t happen unless I course correct. Yes I’ll probably hit $40,000 per month clear profit if I keep pushing hard, but I certainly won’t achieve my goal of achieving huge profits without my daily input.
So what am I going to do about it?
I’ve spent several days documenting everything that I do in my business. I made a list of all the tasks that must be completed in order for the business to function and then I broke them down into step by step processes.
The aim is for every function in the business to become a system that anyone can quickly learn and execute.
I then calculated what tasks I need to accomplish in order to grow the business so that I hit my year end target, and then I broke these down into a series of systems and processes.
As well as creating these systems I’ve also embarked on an ambitious recruitment drive too.
There’s only so much that I can do by myself, which is why creating systems and then reinvesting my profits in recruitment is essential if I’m going to scale up quickly.
I’ve hired a;
a) Full time executive assistant based in the USA
She is going to be my new helpdesk operative, will be producing daily management reports, and answering incoming phone calls, and generally keeping the good ship Lee-McIntyre.com on a steady course.
One of my goals for the year is to develop the best customer support around which is why I’m investing the time here. From Monday our support time will be slashed, and the week later we’ll be installing ‘live support’ on our site too so you can get answers fast.
b) Full time programmer/webmaster based in the Ukraine
I spend far too long wrestling with scripts, html, and the like, which is why I wished I had hired a full time programmer a long time ago.
He’ll be doing a mixture of daily process work and long term project work, and I’m certain he’ll add real value to the business.
c) USA based project manager
I’ve hired someone to oversee some test projects involving niche blogs, and I’ll be sharing this with the members at Standing Start Profits in a few days
D) Full time link builder in India
As my Interns will know, I have more than 30 systems created that involve traffic generation. These are plug and play video processes that can be executed by anyone, and then the traffic floods in.
My link builder in India will be following these processes daily, and will be responsible for driving traffic in this way.
And I’m still looking for…
E) Full time affiliate manager
I’m very much in need of a full time affiliate manager, and I’ll be stepping up my search in the next day or so.
You’ll notice that I’ve opted to build a remote team, rather than the local team I’ve previously hinted at. This is the first part of my expansion, and when I hit my next target I’ll be sourcing a local office and full time local administrator.
I’m no longer happy with $20,000+ months, which is why I’m going to push hard over the coming weeks to hit my next target.
Will it be easy? Of course not!
I’m expecting there to be MANY bumps in the road but ‘if you don’t shoot you don’t score’.
It would be easy to continue working hard, and to continue enjoying an amazing lifestyle, and to never have to worry about money again.
Standing still doesn’t interest me however, and I don’t think it ever will.
The next few months promise to be an interesting journey as I enter the next phase of my business. One thing you can be sure of is that I’ll share all with you as we enjoy the ride together..
About the author | |
Lee McIntyre is the founder of Aim Higher Marketing where he shows others how to use honest marketing to build profitable Internet businesses in record time. Subscribe to his newsletter now and receive $239.80 in valuable freebies just for giving it a try!…Visit LeeMcIntyreNewsletter.com now! | |
Last 5 posts by Lee McIntyre
- The Millionaire Mindset Needed For Success – February 26th, 2010
- The Secrets of a Super Affiliate – February 24th, 2010
- UK Continuity Live Workshop Update – February 22nd, 2010
- Face Your Fears and PROFIT – February 1st, 2010
- Simple Formula For DRAMATIC Business Growth – January 25th, 2010
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Lee McIntyre went from overworked high school teacher to full time marketer in just 56 days from scratch. He is the founder of Get More Momentum where he shows others how to use honest marketing to build profitable Internet businesses in record time.
{ 6 comments… read them below or add one }
Hi Lee,
Hope you are feeling better now so you can start delivering rock solid content to us again!
$40,000/month nett profit? Wow that is a lot
Anyway hope you can achieve that goal so you can teach all of us how we can replicate your success
Lee
I just KNOW you’ll achieve your new goal because you are a ‘doer,’ not just a ‘planner.’ I also think it’s wonderful that you are thinking so big because I think many people make the mistake of thinking too small (and therefore limit what they achieve.)
I’ll try and keep right up to date on how you’re doing. You have been one of the main people who have inspired me over the past few months – and I think what you teach always ‘hits home’ with me because it just confirms my own long term thoughts.
Dan
It’s been fantastic witnessing your business grow since the “old” Auction Profits days. And inspiring to know that with a lot of work and massive action the things you can achieve.
I know you’re not one to rest on your laurels and I have no doubt you’ll reach your next target.
All the best Lee as you enter this new and exciting phase of your business!
John Szram
Hey Lee!
I just want to congratulate you on setting an ambitious goal and not being scared to tell anyone about it.
Just remember this – the most successful people in the world write down their goals and accomplish more than the 95% of people who don’t, combined.
I’m confident that someone like yourself who is constantly asking the right questions, will eventually find the right answers, although it definitely won’t be easy.
But once those systems are eventually in place and running smoothly, then it actually will be.
To your success Lee! (and being able to learn from it)
Jit
Hi Lee,
I am sure you will expand your business real fast with all the help you got. Having employees really can help you to grow in even faster even you are not around.
John Tan
Thanks everyone for the nice comments.
It’s massively appreciated as always.
Lee McIntyre