What Do You Think of My Brand New Logo?

by Lee McIntyre on January 29, 2008

As I mentioned in yesterday’s post, I’ve recently outsourced the creation of a logo for a new web business that I’m going to be launching in two weeks.

The logo is for a web automation and selling service that will go live in about 10-14 days, and the brief was for a corporate and mature feel for the design.

When I ordered the logo I was expecting it to take a couple of days to get sent to me, but I was blown away when I had it in my hands just 3 hours later!

I’m really happy with it and think that the designer has done a great job. But it’s not about whether I like it, and whether you think it’s upto scratch is far more important.

So what do you think? Do you like it? I’m really eager to get plenty of feedback before I add this logo to the new site, so please feel free to leave a comment below…


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Lee McIntyre is the founder of Aim Higher Marketing where he shows others how to use honest marketing to build profitable Internet businesses in record time.


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{ 15 comments… read them below or add one }

1 Horny Ang Moh January 29, 2008 at 12:16 pm

Well it look professional & business like! Just my opinion! Have a nice day!

2 David January 29, 2008 at 2:38 pm

Hi Lee,
looks good to me, nice simple sales message rolls of the tongue. Clean smart, nice inoffensive colours.

rgs

David

3 Brian Jinks January 29, 2008 at 4:44 pm

Lee,

It gives a professional touch for sure. One thing I would do to it, personally…

Right now the square looks like it has the abbreviation NUM. I would make it to where it looks like CWM for branding reasons.

But, I’m kind of anal like that lol :)

All the best,
Brian Jinks

4 Zander Boon January 29, 2008 at 4:44 pm

Hi Lee,

How are you, I’m Zander Boon, and I found your site a couple of weeks ago. Hi!

Anyway, your graphic… Colours and design – great!

But, to me, depending how I tilt my head, the box reads “WMU”, or even “CW3″. I think the orientation of the letters on the box needs reviewing so it clearly reads as “CWM”, because I’m sure you’re going to want to use the box stand-alone from time to time.

Cheers,
Zander.

5 Mark McWilliams January 29, 2008 at 5:25 pm

Well Mr. McIntyre I like the look of your new logo! However, I’m a little confused with the emblem… :???: (Only my 0.02 cents though)

I can’t wait to see what you have planned with this, although I am building a picture inside my head. ;)

Look forward to both product releases that are coming up!…

Thanks
Mark

6 Lee McIntyre January 29, 2008 at 7:48 pm

Yeah I see your points!

To me it looks like “CWM” but now that you’ve mentioned it it looks like something completely different.

Okay cheers for the feedback as it was extremely useful indeed!

Back to the labs I think…

Lee McIntyre

7 Matthew Beaghen January 29, 2008 at 10:40 pm

Hi Lee,
The others beat me to it but I must add that as a trained artist I immediately found the cube the weak link and perhaps my advice would simply be to try swapping the C with the W, rotating the W 90 degrees clockwise and making the C square in orientation with the edges of the face then rotate the M 90 degrees anti-clockwise. Got that? I drew it and it’s much more legible. I look forward to learning about the content!

8 Sandy Hall January 29, 2008 at 10:51 pm

Hi Lee,

Sandy Hall here. How are you?

I’m afraid I have to agree with the comments above.
If your graphic designer had tilted the “C”
a little bit clockwise, it would have
made a difference in the branding of
the domain name/site.

But, on the positive note, I give it
a definite thumbs up.
Sharp clean lines, a good web 2.0 feel,
but with a professional look also.

Looks great to me.
Good luck with this new project.

I know it’ll knock the socks off
of everyone who gets involved. :lol:

Bye4Now,
Sandy Hall
http://www.receivecoolcash.com

9 Bob P January 30, 2008 at 1:02 am

Well, Lee

I saw the initials right off the bat.
I think it looks great.

10 James Mohr January 30, 2008 at 1:06 am

Pretty much the design issues have been addressed . . . but just what does the cube/block signify. What is intended for it to mean or indicate? Otherwise you and your efforts are great!

11 Lee McIntyre January 30, 2008 at 2:03 am

Wow I never new that the logo would provoke such a response.

10 comments here, 4 PMs at Standing Start Profits and one ticket at AskLeeMcIntyre.com is quite a response!!

Okay, I hope the designer of the logo isn’t reading or it could get ugly :)

The feedback is spot on. Isn’t it strange how it looked like CWB to me, but now it doesn’t?!

By the way…

If you want to see a logo that looks nothing like what it should do check out the London 2012 Olympic effort. Yuk!

Lee McIntyre

12 Brendan January 30, 2008 at 3:08 am

Hi Lee,

I agree with the other feedback about the logo being confusing. If the word central is “central” to your theme, and I am not a designer so it is just an unqualified opinion, have you looked at something more spherical, circular or triangular. You know, something that indicates the “centre” of everything?

Cheers, Brendan

13 Lee jones February 5, 2008 at 10:46 am

Lee

The Logo looks great to me, but more importantly your happy with it.

Go with your gut instinct, usually works best for me !

14 Woody Woodring February 9, 2008 at 6:58 pm

Hi Lee,
I like your new logo. I understnad that the important thing with branding is the recognition factor – where your customers recognize your business immediately by the logo. So it would seem that it is not as important to be able to “read” the logo as it is to have a distinct logo your clients recognize.
Woody Woodring

15 Tam February 19, 2008 at 5:25 am

It’s nice, but it doesn’t stand out to me. It looks too cookie cutter. I would have like to have seen something maybe circular in shape and not cube. The cube thing is way over done. Something about your company in the middle of selling. I don’t mean to be offencive but, red flags should have gone up for you when it was done in 3 hours. That’s just too fast.

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