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Who Needs a Big Launch Anyway?

By Lee McIntyre | April 16, 2008

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I’m pretty tired of the huge launches which is why I’m going to be quietly releasing my next product with barely a whimper.

(those who actually get the product will find it pretty explosive but that’s a different matter of course)

In fact, I’m not going to do any build up for the release at all.

Why? Well there’s two reasons.

Reason #1: I’m getting sick of the hype surrounding product launches and want my product to sell on the back of the quality of the offer and not the hype that surrounds it

Reason #2: The product will sell out anyway without the hype (it’s a strong offer and it won’t last long).

So what’s the product? Well you’ll just have to wait and see…

But I will give you a few clues.

Clue #1: The product is on the topic of l _ _ t / b _ _ l _ _ _ g /

Clue #2: The product will only worsen my semi nocturnal sleeping habbits

Clue #3: It will sell out VERY fast

Clue #4: Only 25 people will get to buy this product (ever).

Clue #5: It reminds me of the old days!

I should also say that this will be ready for sale this coming Friday 18th and I’ll be announcing the EXACT launch time tomorrow.

Any ideas anyone? You can guess in the comments below…

Popularity: 12% [?]

Topics: News |

6 Responses to “Who Needs a Big Launch Anyway?”

  1. Keith Purkiss Says:
    April 16th, 2008 at 12:40 am

    The first clue’s easy

    List Building

  2. Carol Smith Says:
    April 16th, 2008 at 1:00 am

    Clue 2 makes you think that Lee will be very directly involved (sleep?). Clue 3 could relate to 4. If there are only 25 it is obviously going to go really fast. Everything you sell goes fast but come on — 25.

    Keith is right it is obviously list building. Can’t figure out the last clue (old days — not very old, you are only 27 or is it 28.)

    Maybe it is establishing some connection with your list.

    Carol Smith

  3. John Tan Says:
    April 16th, 2008 at 3:27 am

    I agree with Keith on the list building part, maybe Lee is offering his mentoring program again and that way only 25 spots available.

    John Tan

  4. RandySmith Says:
    April 16th, 2008 at 12:12 pm

    My guess also John:

    Clue #1: - List building

    Clue #2: At hours to suit all countries (usually 1am UK time)

    Clue #3: Obviuosly if there are only 25

    Clue #4: Never to be repeated - so a One on One Event

    Clue #5: Lee’s old days …teaching face to face.

    So am I close enough?…we’ll find out soon I would suppose :)

    Randy

  5. Lee McIntyre Says:
    April 16th, 2008 at 11:08 pm

    Some excellent guesses here!

    Not long until you find out for certain but these guesses are VERY good. :)

    Lee McIntyre

  6. Keith Purkiss Says:
    April 17th, 2008 at 11:33 am

    Teaching a class of 25 list building via skype conference calls late at night?

Comments